INDUSTRIE MAGAZINE
11:04 am

VIVETTA PONTI, DESIGNER

22/05/2013, Industrie Questionnaire

 

Where are you right now?
I’m in Cesena to see our first samples from SS2014.

What is your current state of mind?
I am very happy about the samples!

Where do you feel most at home?
Home is where my cats are.

Why fashion?
Because it’s a wearable art.

What’s the best advice you¹ve ever been given?
I have had great advice from my parents, but I have to say thanks to Romeo (Romeo’s showroom owner) who I met two years ago in Paris, he gives me very important advice about Vivetta, and how to make my company grow.

What was the biggest risk you’ve ever taken?
Oh I have taken lot of risks in my life. I’ve had a wild life…

What is your perfect idea of happiness?
My perfect idea of happiness is to feel satisfied about my work. I like the simple pleasure of being at home, having time to relax and to do what I like.

When and where were you happiest?
I’m happy right now, but if I had to pick a time in the past I would say I had my happiest moments in Florence a few years ago, it’s such a beautiful and peaceful city.

If you could change one thing about yourself what would it be?
I would like to learn to balance myself. I am very black or white about things, and I live by extremes – it’s all or nothing. 

What is your greatest fear?
Death. I can’t think about it.

Which living person do you most admire?
I admire many people, but all for different things.

What is your greatest extravagance?
I have a few.

What was the last thing you bought?
I bought two lamps. I love interiors and it inspires every collection of mine.

What is your most treasured possession?
A pair of Etruscan earrings my father gave to me.

What would you like to be reincarnated as?
I would like to be reincarnated as a cat. I found a cat portrait in NY in a flea market which I love, then I started to collect animal paintings.

If I wasn’t doing this job, I would have liked to be…
A painter.

What are you reading right now?
“How to become a mother,” I’m currently pregnant.

What was the last film you watched?
“The boyfriend” it’s a musical by Ken Russel, I loved it.

What makes you laugh?
Many things.

What makes you cry?
Violence towards animals or abandoned animals.

Do you have a mentor or inspirational figure that has guided or influenced you?
No, I am my own person.

What was the last thing you read?
“It Chooses You” by Miranda July.

What’s on your iPod?
I have lots…Daniel Jhonston, Conan Mocassin, Tame Impala, Velvet Underground, The Smiths, Nancy Sinatra, The Ronnettes, Feance Gall, Serge Gainsburg and many others.

What sites do you visit everyday?
I like to come across sites that help me find vintage treasures.

Which question do you most dread being asked?
Who is the Vivetta woman? That is the kind of question I hate.

If you could add one question to this what would it be?
What do you like to eat right now? A Cornetto Algida!

 

2:27 pm

SNAPSHOTS

16/05/2013, New York, Snapshots

Model Karlie Kloss and blogger and editor Elin Kling at the Frame denim “Forever Karlie” launch in NYC.

9:30 am

H&M THE NEW ICONS SPRING 2013

17/04/2013, Uncategorized

YouTube Preview Image

11:35 am

INDUSTRIE RECOMMENDS: MAGNUS BERGER

10/04/2013, Industrie Recommends

Editor in Chief of Last Magazine, Creative Director of WSJ Magazine and Creative Director at Berger & Wild

Recommended Hotel: Dolder, Zurich

Recommended Website: Wikipedia

Recommended Film: Persona by Ingmar Bergman

Recommended Artist: Richard Serra

Recommended Book: Master & Margarita by Mikhail Bulgakov

Recommended Album: Van Halen 1st (1978)

Recommended Restaurant: Matsuhisa in LA and Indochine in NY

Recommended Exhibition: Dia Beacon

 



11:53 am

INDUSTRIE 5: CHANEL’S STUDIO DIRECTION UNDER VIRGINIE VIARD

02/04/2013, INDUSTRIE Issue 5