“Lola, do you remember your drawing?” Sonia Rykiel once asked her granddaughter as a model walked by wearing a sparkly sweater dress. “This is it.” Rykiel had realized one of little Lola’s princess dress sketches as part of her collection, though not quite as Lola had intended. “She may have been a genius, but she didn’t do what I wanted,” Lola, now 25, says laughing. The young Rykiel has come to Paris from New York where she lives and works as PR Director for the label. She’s at Café Flore having an espresso, three blocks away from the family flagship store. Lola grew up nearby, as well, on rue des Saint Peres close to Serge Gainsbourg’s old residence. “I was super tiny,” she says remembering the scene when Gainsbourg passed away. “My sister took me by the hand and we wrote on the wall ‘We love you, Serge.’ “When not in Paris as a child, Lola was in Notting Hill, London (her paternal grandparents founded Browns). Now, though, it’s all about playing ambassadress in New York. “I want girls like me to enjoy Sonia Rykiel and wear it,” she says. Lola likes Proenza Schouler and Rodarte mixed with her Rykiel. In particular, she suggests an Alexander Wang sweater and Tabitha Simmons shoes paired with those signature stripes.
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