12:24 pm


18/02/2014, At the Shows, Photos by Alina Negoita


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All photography by Alina Negoita for INDUSTRIE Magazine


12:33 pm


20/01/2014, by Lynette Nylander



Dan MacMillan and Kieron Livingstone’s Zoltar The Magnificent is an extensive look at British eccentricity.

The book celebrates ten years of Project Zoltar, a multi-platform creative collective that has seen collaborations with the likes of Nike, Bella Freud and Anita Pallenberg.  Project Zoltar looks to marry the worlds of art and fashion and continually strives to challenge the status quo with ever-changing showcases of guerrilla artwork.

12:58 pm


19/12/2013, Industrie Questionnaire


Where are you right now?

JEFF- In London, heading to LA

JOHN- NYC flying back to LA tonight


What is your current state of mind?

JEFF- Focused and looking forward to the new year

JOHN- Focused


Where do you feel most at home?

JEFF- In Los Angeles (been traveling most of the year)

JOHN- Los Angeles


Why fashion?

JEFF- I think eyewear is a bit of fashion and industrial design, so that mix between both is interesting to us. We get influence from cars, planes, furniture, watches and other gadgets.

JOHN- It affects everyone in one way or another


What’s the best advice you’ve ever been given?

JEFF- Work smart, not hard

JOHN- There’s two that sick out:

” Life is a one time opportunity ”

” If you keep doing what your doing you’ll keep getting what your getting.”


What was the biggest risk you’ve ever taken?

JEFF- Starting DITA on a shoe string budget

JOHN- Love


What is your perfect idea of happiness? When and where were you happiest?

JEFF- When you’re in harmony with what your doing at that moment

JOHN- Being with the people you love the most and laughing at something so hard it hurts.100 miles off the coast of Sumatra surfing perfect waves in the Mentawai island chain with your best friends.


If you could change one thing about yourself what would it be?

JEFF- Try to pay more attention

JOHN- Prioritize health more in my life


What is your greatest fear?

JEFF- Fear itself

JOHN- Not going to heaven


Which living person do you most admire?

JOHN- Ray Donovan


What is your greatest extravagance?

JEFF- Time

JOHN- Travel


What was the last thing you bought?

JEFF- A Schott flight Ma-1 jacket

JOHN- Vintage Polaroid camera


What is your most treasured possession?

JEFF-  My 5’8″ Kane Garden fish (surfboard)

JOHN-  The Rolex my mother and grandma bought me


What would you like to be reincarnated as?

JEFF-  A human being

JOHN- Good question, probably a rock-star


What do you consider your greatest achievement?

JEFF-  I have not achieved it yet

JOHN-  Surviving 18 years in business


If I wasn’t doing this job, I would have liked to be…

JEFF-  A Filmmaker

JOHN- Photographer


What are you reading right now?

JEFF- The world as I see it”  by Einstein

JOHN-  “The Four Agreements” by Miguel Ruiz


What as the last film you watched? 

JEFF- Broken Song

JOHN- Bad Grandpa


If your life could be a film, which would it be?

JEFF-  Endless Summer

JOHN-  Iron Man


What makes you laugh?

JOHN-  Pranks


What makes you cry?

JOHN-  When innocent children have to suffer from cancer


What’s on your iPod?

JEFF-  Space is Only Noise by Nicholas Jaar, Old Ideas by Leonard Cohen, The Songs the Lord Taught Us by The Cramps,  Moanin’ by  Mr. Airplane Plane, Sings the Blues by Nina Simone.

JOHN-  Everything


What sites do you visit everyday?


JOHN-  Gmail


Which question do you most dread being asked?

JEFF-  How did you come up with the name DITA?

JOHN-  The 6th question. ( I gave a bullshit answer )



6:07 pm


25/11/2013, Uncategorized



Images by Tom Van Dorpe


Images by Tom Van Dorpe

Images by Tom Van Dorpe


Images by Johan Renck


Images by Johan Renck


Images by Humberto Leon


Images by Humberto Leon


Images by Alex Prager


Images by Alex Prager

TheInstaPaper #edit2 brings together fifteen artists with a relentless curiosity to engage with and document their world, marking the beginning of a new era in photography.  Based entirely on Instagram photos, the book looks to document the “instant” visual movement by turning it into a collectable item.

  SOON IS NOW TheInstaPaper – #edit2 “Available online at and selected bookstores worldwide

5:08 pm


19/11/2013, Snapshots

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 Isabella Blow: Fashion Galore! exhibition at Somerset House, presented in partnership with the Isabella Blow Foundation and Central Saint Martins.  The show features over 100 garments from designers such as Alexander McQueen and Philip Treacy. Selected from the personal collection of the late British patron of fashion and art, the exhibition runs from November 20, 2013 to March 2, 2014.  (Photo by Peter Macdiarmid/Getty Images for Somerset House)