Where are you right now?
JEFF- In London, heading to LA
JOHN- NYC flying back to LA tonight
What is your current state of mind?
JEFF- Focused and looking forward to the new year
Where do you feel most at home?
JEFF- In Los Angeles (been traveling most of the year)
JOHN- Los Angeles
JEFF- I think eyewear is a bit of fashion and industrial design, so that mix between both is interesting to us. We get influence from cars, planes, furniture, watches and other gadgets.
JOHN- It affects everyone in one way or another
What’s the best advice you’ve ever been given?
JEFF- Work smart, not hard
JOHN- There’s two that sick out:
” Life is a one time opportunity ”
” If you keep doing what your doing you’ll keep getting what your getting.”
What was the biggest risk you’ve ever taken?
JEFF- Starting DITA on a shoe string budget
What is your perfect idea of happiness? When and where were you happiest?
JEFF- When you’re in harmony with what your doing at that moment
JOHN- Being with the people you love the most and laughing at something so hard it hurts.100 miles off the coast of Sumatra surfing perfect waves in the Mentawai island chain with your best friends.
If you could change one thing about yourself what would it be?
JEFF- Try to pay more attention
JOHN- Prioritize health more in my life
What is your greatest fear?
JEFF- Fear itself
JOHN- Not going to heaven
Which living person do you most admire?
JOHN- Ray Donovan
What is your greatest extravagance?
What was the last thing you bought?
JEFF- A Schott flight Ma-1 jacket
JOHN- Vintage Polaroid camera
What is your most treasured possession?
JEFF- My 5’8″ Kane Garden fish (surfboard)
JOHN- The Rolex my mother and grandma bought me
What would you like to be reincarnated as?
JEFF- A human being
JOHN- Good question, probably a rock-star
What do you consider your greatest achievement?
JEFF- I have not achieved it yet
JOHN- Surviving 18 years in business
If I wasn’t doing this job, I would have liked to be…
JEFF- A Filmmaker
What are you reading right now?
JEFF- The world as I see it” by Einstein
JOHN- “The Four Agreements” by Miguel Ruiz
What as the last film you watched?
JEFF- Broken Song
JOHN- Bad Grandpa
If your life could be a film, which would it be?
JEFF- Endless Summer
JOHN- Iron Man
What makes you laugh?
What makes you cry?
JOHN- When innocent children have to suffer from cancer
What’s on your iPod?
JEFF- Space is Only Noise by Nicholas Jaar, Old Ideas by Leonard Cohen, The Songs the Lord Taught Us by The Cramps, Moanin’ by Mr. Airplane Plane, Sings the Blues by Nina Simone.
What sites do you visit everyday?
JEFF- surfline.com, hemmings.com
Which question do you most dread being asked?
JEFF- How did you come up with the name DITA?
JOHN- The 6th question. ( I gave a bullshit answer )